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Look what we found in our basement: hotel posters from around 1900! 🗝️ Around 1900, the Schweizerhof, also known as Hotel Suisse, advertised itself as the newest first-class hotel in St. Moritz, with an international clientele and a reputation as a house “favoured by royalty”. What guests could expect back then: → 140 rooms and salons, 175 beds → central heating, electric ventilation and an Otis elevator from New York → reading, ladies’, music, library and billiard salons → daily concerts by an orchestra from La Scala → the only house in town with a direct south front A heated underground passage led to the Villa du Château, formerly Villa Flugi, where families could rent entire apartments: “all the advantages of a villa without the drawbacks of your own household”. Today, it’s our staff house. The hotel also owned around 40,000 m² of land down to the lake, with two ice rinks, two tennis courts and private paths to the water. ⛸️🎾 More than a century later: same place, same view. Which detail surprised you most? 🤔 #schweizerhofstmoritz #stmoritz #hotelhistory #engadin #thenandnow -
The Engadin is about to turn gold. 🍂 Not quite yet, but any day now the larches around @stmoritz will glow amber, the lakes will go still as glass and the nights will be clear enough to count the stars. Be here when it happens.✨ Our Autumn Package: → 20% off our current rate → Stays between 11 and 31 October 2026 → Minimum 2 nights Book with code Utuon (Romansh for “autumn”) via the link in our bio. 📸 @paulmichael #schweizerhofstmoritz #stmoritz #engadin #larchgold #autumninthealps -
🏂🔥 Young, fearless, on the rise. Meet Niklas Huber, slopestyle and big air rider with the Snowboard Germany Freestyle Team, and the newest athlete we’re proud to sponsor. Last winter, the 22-year-old won the overall European Cup title in Slopestyle & Big Air. One of the podiums that got him there happened right on our doorstep: 2nd place at the European Cup Premium on Corvatsch, on 17 April. Off the snow, you’ll find him windsurfing or exploring the mountains. If there’s a board involved, he’s probably on it. Now the next level is calling. Bigger stages, bigger tricks, bigger goals. We’re proud to be part of the journey. Follow along. 👉 @niklas_h_u_b_e_r 📸 @snowboardgermany #niklashuber #sponsorship #snowboarding #snowboardgermany #schweizerhofstmoritz -
Take a little time off.🧖♀️ Warm up in the sauna, step outside into the mountain air, and let the view do the rest. Our spa terrace is made for slow afternoons, quiet moments and that feeling of having nowhere else to be. Spa time, with a view. #schweizerhofstmoritz #stmoritz #engadin #spalife #mountainescape -
Good cocktails deserve a good setting. 🍸 Welcome to Le Hall, where the lights are low, the atmosphere is effortlessly elegant, and the cocktail menu gives you every reason to stay for one more. Pick your mood. Pick your cocktail. Stay awhile.🙌🏼 #lehall #schweizerhofstmoritz #stmoritz #cocktailbar #engadin -
A September kind of beautiful. 🌞 Warm afternoons, endless sunshine and that feeling of having nowhere else to be. By the lake, time seems to slow down just enough to enjoy it all a little more. 🫶🏼 And honestly, with weather like this ahead, there’s no better time to be in the Engadin. Come enjoy it for yourself. 🏔️💙 #schweizerhofstmoritz #stmoritz #engadin #lakestmoritz #septemberinstmoritz -
We’re not quite ready to say goodbye to summer. ☀️ But there’s something we’re already looking forward to… The Engadin is about to change its colours. 🍂 Green forests will turn into shades of yellow, orange and red, the light will become softer, the mountains quieter – and the whole landscape will feel like a completely different world. October & November are coming. And they’re worth planning for. This spectacular season only lasts for a short while. So if you’ve been dreaming of seeing the Engadin dressed in its autumn colours, don’t wait until it’s here. Choose your dates. Book ahead. And come see it for yourself. 🏔️🍂 🎥 @paulmichael #stmoritz #indiansummer #colorsoftheengadin #swissalps #engadinstmoritz -
MEET DIMI. 🎾⚡️ Fast, focused, relentless. We’ve been supporting Swiss squash pro Dimitri “Dimi” Steinmann for some time now – usually from the sidelines, sharing his biggest moments. Today, it’s time to introduce the man behind the racket. Currently ranked Switzerland’s No. 1 and World No. 20, Dimi has reached a career-high World No. 16, won multiple PSA titles and became part of Swiss squash history this year as the Swiss men’s team claimed their first-ever European Team Championship silver medal. 🇨🇭 But the biggest goal is still ahead: LA28. 🏆 Squash will make its Olympic debut at the Los Angeles 2028 Games – and Dimi is already training for his shot at making history. We’re proud to be part of the journey. Keep watching. This one is just getting started. #dimisteinmann #sponsorship #squash #roadtola28 #schweizerhofstmoritz
Luxury Shopping in St. Moritz: Discover the Ultimate Retail Experience in the Swiss Alps
St. Moritz is synonymous with luxury, offering a unique blend of alpine beauty, world-class skiing, and high-end shopping. Whether you're a fashion enthusiast, art collector, or souvenir hunter, St. Moritz promises a shopping experience that rivals the world’s top fashion capitals. At Hotel Schweizerhof St. Moritz, you’ll be perfectly positioned to indulge in the town’s exceptional shopping scene.
Why St. Moritz is a Shopping Paradise
From designer boutiques on Via Serlas to exclusive Swiss artisan stores, St. Moritz is a hub for high-end shopping in the Alps. Whether you're looking for luxury fashion, fine jewelry, or unique Swiss souvenirs, this iconic destination has something for everyone.
Top Luxury Shopping Spots in St. Moritz
1. Via Serlas: The World’s Highest Luxury Shopping Street
Shopping in St. Moritz starts at Via Serlas, where the world’s most renowned fashion brands come together. Explore flagship stores from Valentino, Gucci, Louis Vuitton, and Prada, offering the latest collections and timeless accessories. Whether it’s a statement handbag or bespoke tailoring, Via Serlas is the place to find it.
2. Swiss Watches and Jewelry
St. Moritz is the perfect place to invest in fine Swiss watches and jewelry. Visit the numerous local boutiques for handcrafted pieces that blend tradition with modern elegance. These timeless treasures make the perfect gift or personal indulgence.
3. Winter Fashion and Alpine Style
Prepare for the slopes with style by visiting luxury winter wear brands like Moncler, Bogner, and Jet Set. These stores offer chic, functional clothing that transitions seamlessly from the ski slopes to après-ski lounges. Elevate your winter wardrobe while enjoying St. Moritz’s unique alpine fashion scene.
Beyond Fashion: Art and Culture Shopping in St. Moritz
4. Art Galleries and Antiques
St. Moritz is not just a fashion destination; it’s also a cultural hub. Browse the contemporary and classic art collections at Vito Schnabel Gallery or discover rare antiques at boutique galleries. These unique finds let you bring a piece of Swiss culture home.
5. Local Markets and Souvenirs
For those looking to capture the charm of St. Moritz, explore local shops offering Swiss textiles, hand-carved decorations, and gourmet products like Swiss chocolates.
Shopping Tips for Your St. Moritz Trip
- Plan Ahead: Many luxury boutiques have limited edition items—call ahead to reserve your favorites.
- Explore Off-Peak: Beat the crowds by shopping during weekdays.
- Tax-Free Shopping: As a non-resident, you may be eligible for VAT refunds on your purchases. Ask for tax-free forms at participating stores.
Where to Stay for the Ultimate Shopping Experience
Hotel Schweizerhof St. Moritz is centrally located, making it the ideal base for your shopping adventure. After a day of retail therapy, return to the comfort of our cosy accommodations, indulge in gourmet dining at our Segantini Restaurant, or unwind with a drink while enjoying the warm atmosphere with live music.
Why Shop in St. Moritz?
- Exclusive Selection: Home to global luxury brands and unique Swiss artisans.
- Breathtaking Setting: Shop amidst the stunning alpine scenery.
- Year-Round Appeal: From winter fashion to summer souvenirs, St. Moritz offers a diverse retail experience.
Book Your Luxury Getaway Today
Ready to explore the best shopping in St. Moritz? Whether you’re hunting for high-end fashion, fine jewelry, or unique souvenirs, Hotel Schweizerhof St. Moritz ensures you’re close to all the action. Book your stay now and discover why St. Moritz is a top destination for luxury shopping in Switzerland.


































